Friday, 30 January 2015

Streamlining- 1930-1950

Streamlining- 1930-1950


Streamlining is based on rounded, smoothly finished it  is known  more  for  it  teardrop forms these type  of  form  were first used  during the early 20th century transportation technologies some example are  the shipping, aircrafts and also the automobiles, these were to  improve  the hydrodynamic and also the aerodynamic which  these are the performance when they are moving at a  high speed. During the 1930s the streamlined forms were basically being used not for the function but to make household products so that they will appeal to the customers.
The streamlining also has the manufacturing in different products mostly from the competitors while they were restyling the programs so that they will be able to help accelerate the aesthetic life-cycle products and also by increasing the sales.
We can also see some designers that have worked in the streamlining which are Raymond Loewy, Norman Bel Geddes, Henry Dreyfuss and also Walter Dorwin Teague which these artists had worked as fashion illustrators, stage designers and also commercial artists.
Designers were able to create these  sleek modern looking forms out of clay which there are  made  as  models  which  are, refrigerators, vacuum cleaners, radios, cameras and also telephones. The casting for the products were made out of the Bakelite, and also thermoset plastic which these were suited to the modeling of the streamlined form.
One of the designers that was Raymond Loewy have designer the Coldspot refrigerator which was for Sears which was the first domestic appliances where they were marketed on its look and  its performance where these came  highly celebrated.

Some other artists we find are Jumo Bakelite and also Ben Bowden these designers are also inspired form the streamlining.






















This  product looks  interesting  because  it  has a function and also  it  is  portable because  it  can  be  closed  down  and  be  easily to  carry around ,  it looks  like  it  is  inspired  from  a  stapler. It is a design that had a very inelegant thought behind this design and this product. The material that I assume that it was used is  the plastic and metal. 



                                           Ben Bowden Bicycle of the Future



We also cans  see  that  the  designs  that we  find in the  streamlining are  based  on  some  shape  which that  helps  the  people  realize  that that  particular  designed  have  been inspired  from the streamlining. I like  the  shape  and  forms that this  particular  style used  because  it  looks  and  gives  the  feel  of  the  modern  design, which  nowadays people looks  at that  particular  thing and  most  of the  people  are having  the  houses and  buying products  that  are  in  modern style.


























Here I am comparing a modern bicycle where I am comparing this modern bicycle to the streamline bicycle where these 2 bicycles are similar to each other. We also can see that the wheels of this particular modern bicycle have the wheels modern as well we usually  see  bicycles  that the will have lines  which are made out of metals or wires where in the modern bicycle it has only the 3 parts which is  the same  material  as  the  whole  bicycle.   On the  whole  streamlining and  nowadays  design are  similar  to  each  other.


Author: Charlotte and Peter Fiell, Title of the Book : Design of the 20 th century, Published: Taschen, pg 673-674

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